Everyone wants to have a website that is loved.
One that people come back to and more importantly generates you income, whether that’s buying a product from it or the website convincing them that you and your company are the people they want to buy a service from.
And of course you want Google to love your website and have you high on the front page when people are searching.
So how can you achieve this?
In this series of articles, I will take you through some of the things you can do to Get Your Website Loved and point out things to avoid unless of course you want your website to be hated!
But first a few basics.
- Don’t expect to see sudden changes overnight.
If you had a dying rose bush and put a load of fertiliser on it, you wouldn’t expect it to flower the next day. Similarly it will take Google a little time to notice the changes you’ve made
- Don’t expect to never have to make any more changes
Your competitors (if they are any good!) will refresh what they offer and so must you. (And if they don’t then you’ll be one step ahead!)
Sometimes a change you make will have a brilliant impact and other times, not so much. Change, measure the results and then evaluate.
- Be honest with yourself
So you have a website and presumably when you first got it, you loved it and thought it was marvellous. (If you didn’t, we need to talk!)
But you’ve got that niggling feeling it’s not working as well as you want.
Now is the time to be pragmatic.
Say, for example, you spent a lot of money on that logo but a straw poll of potential customers say it makes them think you are cheap swindler and a fly-by-night. Forget how much you paid and how excited you were. Look at it with fresh eyes.
- Don’t try to do it all at once
If you makes lots of changes to site all at the same time, how are you going to know what’s worked. We’re back to “Change, measure the results and then evaluate.”
If one the other hand, you read all of this guide and look at your website in despair with the realisation that it all needs to change then, you may need to brave and start afresh. That can be a bit daunting, so don’t be afraid to ask for help. (I have a website bootcamp service where I do the hard work of looking at your site and give you a list of changes to implement)