I will get you up and running in social media in a morning. Yes really, in a morning.
I will make sure you understand the do’s and don’t’s – or what the online world likes to calls netiquette
I’ll explain the termnimology in plain English – just like I did in the previous line!
Social Media isn’t difficult but it can be confusing when you first start.
Should you start with Twitter, Facebook, or LinkedIn?
Should you be blogging, vlogging or podcasting?
Should you be hiring someone to do it all for you as it’s just too tricky and clearly needs an expert?
You should do all three. And maybe some others.
You should be blogging. And consider the others
It’s not tricky and you can do it yourself. If time is an issue, then there are tools to streamline the process.
It seems everywhere you go these days there is someone waving the “Social Media Expert” flag.
But are they experts and do you need one?
I’ve come across PR companies that say they will manage all your social media needs and yet I can’t find them on Twitter!
I’ve seen some campaigns managed by “experts” and all they are is a hard sell – social media isn’t about a hard sell, it’s about connecting with people and establishing a dialogue and rapport. Imagine you’re at a party and someone came up to you and said “Hi my name’s Jo and I make hammers. Want to buy a hammer?” Unless you were in desperate need of a hammer, you’d walk away pretty quickly. Yet this is what many people seem to think is acceptable and good behaviour on Twitter etc
I also think many of these experts are preying on the fear that the internet is a big scary place and it’s all very difficult and that you have to be an IT genius to do social media. And this is what I say to that:
Yes the internet is big but you can reach it all from the comfort of your own chair and that’s one to the things that’s great about it.
Social media is about talking – you don’t need to be a linguistics expert to talk to the people around you and you don’t need to be an IT genius to do social media.
No, it’s no difficult but you do need to take baby steps sometimes and sometimes a helpful hand can be useful.
And this is where I come in.
I devise courses that are tailor made to your needs. I understand that every business is different and what works for one may not work for another.
So pick up the phone or contact me and I’ll help you discover how to use social media. And I promise it will be fun!
PS if you’re asking what makes me an “expert” then take look at me on Twitter and see how I use it to communicate and engage with people. Look for @ClareLauwerys